Be Your Own Cheerleader

Neelu’s self-advocacy handbook is the first book of its kind to help professional Asian and South Asian women—who have toggled between the two very different cultures of East and West—survive, thrive, and succeed in the North American workplace.

With Neelu’s help you can learn to own and express your value in the workplace and beyond.

Book Synopsis

When you are raised in the collective We, it can be difficult to make a name and place for yourself in a culture that celebrates and encourages the individual I. Neelu Kaur’s analysis offers a cultural, psychological, and spiritual approach to achieving your potential without losing your identity.

Standing on the shoulders of our Asian and South Asian ancestors, Be Your Own Cheerleader offers a judgment-free perspective on differing components of the East and West, which tend to be magnified in the Caucasian-male dominated world of corporate America.

Because there are many differing aspects to consider, Neelu focuses on the areas that are the most beneficial and salient for Asian and South Asian women, given information and knowledge accumulated in fifteen years of teaching, facilitating, and coaching, domestically and internationally, in industries ranging from consulting and financial services to technology.

Whether you read this book because you are searching for tools to be your own cheerleader or because you manage, coach, or mentor younger Asian and South Asian women, Neelu’s wish is that you walk away with actionable steps to grab the bullhorn for self-advocacy and self-promotion for yourself and to support those in your spheres of influence.

Neelu explains the inspiration behind Be Your Own Cheerleader

Praise for Be Your Own Cheerleader…

  • This extraordinary book is a much needed resource for Asian and South Asian women to self-advocate and self-promote not only at work but in all areas of life. I wish I had had this book when I was starting out and I am buying it for every young woman I know.

    Zarna Garg, Stand-Up Comedian

  • Neelu Kaur deeply understands the family culture in which Asian and South Asian women are raised and the conflict this poses with the demands of American corporate culture. Her book is an empathetic and realistic guide to navigate this divide so you can have a successful career and a satisfying life. I highly recommend her book!

    Shelle Rose Charvet, Author of the International Bestseller Words That Change Minds

  • A real-world book of healing and empowerment that addresses both the practical and the spiritual journey of integrating radically different cultures. Neelu Kaur writes from both personal and professional experience, sharing the knowledge and wisdom that is sure to help guide a generation of immigrants.

    Dr. Marc Halpern, President of the California College of Ayurveda, Author of Healing Your Life: Lessons on the Path of Ayurveda

  • As a South Asian woman, I believe Be Your Own Cheerleader is a great resource for Asian and South Asian women to learn the skills for self-promotion and self-advocacy in the workplace. This book can help you regardless of where you are in your career as it’s not a skill that comes naturally to us. It’s a must read!

    Mythili Sankaran, CEO and Co-founder, Neythri.org

Drive Innovation with Neelu’s Self-Advocacy Workshops

Author, speaker, facilitator, and leadership coach Neelu Kaur gives audiences the confidence and practical skills to self-advocate and hear each other, so no essential insight is left unsaid, and no disruptive idea is talked over or ignored.

Strong self-advocators are creative and confident, they drive innovation and make organizations thrive.